EDUCATIONAL EVENT (May 17, 2017)

Empower Yourself:  Find the Right Publishing Job for You

At Empower Yourself:  Find the Right Publishing Job for You, three entrepreneurial women who have founded and run their own publishing businesses share their career path and what they've learned along the way.

 

These powerful and dynamic women will be generously sharing their histories and struggles with our members, and will dish about some of the following topics:

 

  • Women who have inspired them

  • Which skills are best for each publishing track – editorial, production, and marketing

  • How they came to run their own companies

  • What change they’ve seen so far in their careers

 

This presentation will be followed by a speed networking event with dozens of women mentors in publishing: learn all you need to know to empower yourself and build the career of your dreams.

Our Moderator
Anne Kubek, President of the Bay Area Women in Publishing

Anne Kubek has been in the bookselling and publishing industry for over 25 years. From 2011-2016, Anne served as Executive Vice President & General Manager of the San Francisco-based tech company INscribe Digital. Anne led a team specializing in eBook distribution, print solutions, marketing and analytics for a wide range of publishers. Prior to joining INscribe, Anne held a series of executive positions at Borders Group Inc. including SVP of Stores for Borders and Waldenbooks, and EVP of Merchandising and Marketing. 

Anne is passionate about the training, professional development and mentoring of women in the workplace. In addition to her role as President of the Bay Area Women in Publishing, Anne is the Board Chair for the Book Industry Charitable Foundation, an industry non-profit dedicated to helping Booksellers in times of crisis.
 

 Panelist
Rochon Perry, Founder and CEO of Cedar Grove Publishing 

 

An award-winning marketing and media professional, Rochon Perry is Co-Founder (along with her partner Beverly Taylor) of Inkbaby Intermedia, LLC, which consists of Cedar Grove Publishing (book company) and Articulate Fish Media Group (digital marketing and media). With the tagline Every Book is Somebody's Story, Cedar Grove Publishing's books celebrate diversity and being true to yourself while overcoming adversity to achieve success.

 

She has been an Art Director for a local San Francisco television station, worked on the White House Access to Capital for Small Business campaign, Bishop Desmond Tutu's first tour upon his release from prison, and launched marketing strategies for independent comic book companies and non-profits.

 

Rochon is a member of the Independent Book Publishers Association, Bay Area Women In Publishing, Institute for Comic Studies, Bay Area Independent Book Publishers Association and Northern California Independent Booksellers and the Association and the Children's Book Council. She is the recipient of several awards, including the American Federation Television and Radio Artists (SAG-AFTRA). You can check out the books at www.cedargrovebooks.com,  and follow us on Facebook and Twitter.

Panelist
Helena Brantley, Founder and CEO of Red Pencil Publicity + Marketing
 

Helena Brantley is a publicist who specializes in promoting nonfiction books and events. She established Red Pencil Publicity + Marketing in 2010.

 

Early in her career, Helena worked at public relations, marketing, and advertising agencies in New York City and Washington, D.C., where she promoted consumer brands. Later, she ran the small communications office of Call to Renewal, a nonprofit that sought to reduce poverty by bringing together people of faith from across the political and religious spectrum. There, she worked with HarperCollins on the launch of the book God’s Politics, by Jim Wallis.

 

In 2005, Helena was recruited to work for HarperCollins in San Francisco, where she created and managed many book publicity campaigns, including a string of national and New York Times best-sellers.

Today, as the principal of Red Pencil Publicity + Marketing, Helena works from an office in Oakland, California, with a small team of subcontractors. She is hired by large and small publishers, and by authors, to promote nonfiction titles to television, radio and print media. She also creates and promotes events, and she engages on social media as part of her work.

 Panelist
Jennifer Joseph, Publisher and Editor of Manic D Press 

 

Jennifer Joseph has been publisher and editor of Manic D Press since its founding in 1984. Manic D Press is a critically acclaimed, award-winning independent press based in San Francisco, California publishing fiction (novels and short stories), poetry, art, cultural studies, nonfiction, memoir, children’s books, and alternative travel trade titles. A meaningful catalog balanced across genres with talented writers representing a multitude of genders and cultural ancestry has been a defining aspect of Manic D Press.

 

Manic D’s approach to publishing is to take non-traditional ideas that have been marginalized by mainstream society and move them closer to the center by presenting these ideas artfully. This approach encourages social evolution by bringing more light than heat to the inevitability of creating new systems to replace the current ones that support an unjust society. Their books have been translated into seven languages and are distributed internationally throughout the known world.

 

Jennifer Joseph’s articles about publishing and marketing literature have appeared in American Bookseller, the San Francisco Bay Guardian, and the Los Angeles Times, among other publications.

 

She has been a guest lecturer and panelist at the Library of Congress, Rice University Publishing Program, the American Booksellers Association convention, California Institute for the Arts, NYC Poets House, Media Alliance, Mills College, and San Francisco State University, among other venues.

 

She has also appeared on CSPAN’s BookTV in a panel discussion about West Coast publishing presented by the National Writers Union, and as a guest on Michael Krasny’s Forum on KQED radio.