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EDUCATIONAL EVENT (November 1, 2018)

Innovations in Publishing: How to Expand Your Reach through New Media


Is your organization maximizing the opportunities of your books’ content? Are you publishing in all formats possible at On Sale Date? Are you expanding your marketing into new media opportunities like podcasts and online training? Join us for a free educational event - Innovations in Publishing: How to Expand Your Reach Through New Media.


Date: November 1, 2018, 5:45 p.m. - 8 p.m.

Location: Chronicle Books, 680 2nd Street, San Francisco (near Montgomery Street BART station)


 In this discussion panel, you will learn how you can help your organization grow with these new opportunities in publishing by learning about the latest trends in new media. Even if you aren’t currently in charge of these areas of your business, you will learn what other publishers are doing to expand the reach of their books’ messages, so that you can champion your company’s innovation. Here are topics that will be covered:

  • Why audio publishing is one of the biggest growth areas in publishing and what you can do about it

  • The pros and cons of creating a podcast 

  • How to use YouTube to expand your audience

  • How opportunities in online training and events help you engage your readers in new way

  • How authors can use their blog and podcasts to build community




Please join us for a panel discussion with top experts in these fields:




Kim Corbin, from New World Library





Michele Cobb, from The Audio Publishers Association















Jenée Darden, award-winning journalist, author, public speaker, and mental health advocate


















Johanna Vondeling, from Berrett-Koehler Publishing in Oakland











Moderated by: Kristen Frantz, from Educational Committee of Bay Area Women in Publshing

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Michele Cobb has served on the Audio Publishers Association (APA) board since 2001, as a director and officer, and is currently Executive Director. She is a partner at Forte Business Consulting, which provides PR, Sales, Marketing and Business Development services for the publishing industry, and she is Publisher of both AudioFile Magazine and MMB Media, as well as Audio Publishing Director for L.A. Theatre Works.

Kim Corbin is a senior publicist/social media manager at New World Library, publisher of The Power of Now, Creative Visualization, and hundreds of other books that are changing lives (and our world) for the better. She has also been a passionate promoter of the benefits of adult skipping since 1999 via her website, which offers an information source and gathering place for people all over the world who enjoy a good skip. 

Johanna Vondeling is Vice President for International Sales and Business Development at Berrett-Koehler Publishers. She previously served as Vice President for Editorial and Digital, after joining the company in 2004. Before that, she worked for Jossey-Bass (a Wiley imprint), W.W. Norton, and Holt, Rinehart, and Winston. She received her BA from Yale University and her PhD in literature from the University of Texas at Austin. In addition to her role as BAWiP's Vice President, Johanna chairs our Diversity and Inclusion Committee.

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Kristen Frantz is Vice President of Sales and Marketing at Berrett Koehler Publishers, where she has worked since 1992. She currently oversees the areas of sale to US trade bookstores, corporations, associations and authors, plus promotion through publicity, direct marketing, promotional materials, and social media. Kristen has worked in nonfiction publishing since 1989, previously working for McGraw-Hill in their textbook division, and Bull Publishing, a health, fitness, and nutrition book publisher. Kristen enjoys working with the BAWiP Education Committee because it gives her an opportunity to hang out with smart, fun women, and help educate others about the industry. She also enjoys spending time with her husband and two daughters, and striking yoga poses.

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Jeneé Darden is an award-winning journalist, author, public speaker, mental health advocate and proud Oakland native. She has reported for NPR, Time, The LA Times and other outlets. Jeneé hosts the blog and podcast Cocoa Fly. Her first book, When a Purple Rose Blooms, is a collection of essays and poetry about Black womanhood. She is pitching a book about Black sexuality. Visit to read her research series Under the Covers: The Popularity and Debate Over Black Erotic Literature. The daughter of former O.J. Simpson prosecutor Christopher Darden, Jeneé holds a BA in ethnic studies from UC San Diego and a master’s in journalism from the University of Southern California.

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