WEBINAR: Create New Revenue Streams with Online Trainings (April 24, 2019)
As publishers, we have tons of great content, but high expenses and constant competition for customers' attention and time. How can we make our content reach the broadest audience and increase its relevance?
One way is by adding online trainings to your customer toolkit! It's possible to bring in experts like your own authors, and create a mixed free/premium model that will drive revenue and give your speakers a wider, more vocal audience. Berrett-Koehler Publishers has created a spectacular program of these trainings, and their experts are joining Bay Area Women in Publishing to tell us how we can replicate their success.
Our speakers will…
Introduce you to a growing field that bridges tech and traditional publishing
Reveal how online training can build your company’s brand and deliver new revenue streams
Discuss how to build online training into your organization’s overall strategy
Give you an insider’s tour of some real-world examples of summits and courses – what’s under the hood?
Share what it’s like to work in online training and what skills you need to succeed
Please join both Johanna Vondeling, the Vice President, International Sales and Business Development, and Kylie Johnston, the Online Training Project Manager for Berrett-Koehler Publishers in this lunch-and-learn webinar. Please consider forwarding this lunch-and-learn within your publishing house as well!
Johanna Vondeling, Vice President of International Sales and Business Development
Johanna Vondeling is Vice President for International Sales and Business Development at Berrett-Koehler Publishers. She previously served as Vice President for Editorial and Digital, after joining the company in 2004. Before that, she worked for Jossey-Bass (a Wiley imprint), W.W. Norton, and Holt, Rinehart, and Winston. She received her BA from Yale University and her PhD in literature from the University of Texas at Austin. In addition to her role as BAWiP's Vice President, Johanna chairs our Diversity and Inclusion Committee.
Kylie Johnston, Online Training Project Manager
Kylie Johnston manages the rapidly growing schedule of online trainings at Berrett-Koehler, including the upcoming Become a Dare to Serve Leader, featuring former Popeye's CEO and bestselling author Cheryl Bachelder. Berrett Koehler has also hosted the Women's Leadership Online Summit in 2018 and the Servant Leadership Online Training Summit in 2017.
Prior to Berrett-Koehler Publishers, Kylie was the Manager of Content Partnerships and Acquisitions at Safari, a unique business oriented subscription service for digital books.